Anicca Digital Limited

Anicca Digital Limited Monitoring visit report

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Name of lead inspector: Russ Henry, His Majesty’s Inspector

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Type of provider: Independent learning provider

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Address:

1 Abbey Gate Leicester LE4 0AA Monitoring visit: Anicca Digital Limited 25 and 26 June 2024

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Context and focus of visit

Ofsted undertakes to carry out monitoring visits to all newly directly funded providers of adult learning provision where the provision offered is in scope for inspection. This monitoring visit was undertaken as part of those arrangements and as outlined in the ‘Further education and skills inspection handbook’, especially the sections entitled ‘Monitoring visits’ and ‘Monitoring visits to providers that are newly directly publicly funded’. The focus of these visits is on the themes set out below.

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Context and focus of visit

Anicca Digital originated as a digital marketing company. They have provided training on a commercial basis for several years. More recently, they have used their expertise in digital marketing to provide Skills Bootcamp training. They currently have 88 learners who study through live online lessons. Teaching prepares learners to complete a level 5 professional diploma in digital marketing.

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Context and focus of visit

Leaders and managers have developed their courses principally to meet the needs of unemployed learners, and self-employed individuals who wish to make effective use of digital marketing to promote their businesses. A small proportion of learners are already employed in digital marketing roles and study the course to further develop their expertise.

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Reasonable progress

Leaders and managers have selected course content based on the specification of the level 5 professional diploma in digital marketing. They have enhanced this content with topics on specialist and trending themes. They work with employers to ensure that this additional content is useful. Courses equip learners well for roles in the digital marketing workforce.

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Reasonable progress

Managers and tutors plan bootcamps well. Learners attend weekly online lessons that cover the core elements of the course. They also attend workshops that are used to answer their questions and provide additional tuition.

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Reasonable progress

Leaders and managers have recruited a training team of practising digital marketers. These trainers are well qualified and experienced and, through their digital marketing work, remain up to date with current practices. However, none has a background, qualifications or training in teaching. This limits the range of teaching and, in particular, assessment strategies that they use. Monitoring visit: Anicca Digital Limited 25 and 26 June 2024 Managers have appointed a small number of employer liaison officers to help unemployed learners to find relevant work at the conclusion of their studies. These officers have extensive experience of working in recruitment roles. They use this experience to help learners to produce CVs, online profiles and applications, and to develop their interview technique.

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Reasonable progress

Managers have not yet developed effective processes for monitoring the performance and progress of learners. For example, while tutors use online tools to gather data on learners’ attendance, managers do not use this data rigorously enough to identify learners with low attendance. They are therefore not able to ensure that these learners improve. As a result, a small number of learners do not attend well enough. While most training is of a good standard, leaders and managers have not yet developed systematic processes to ensure that all aspects of courses are good enough.

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Reasonable progress

Tutors teach topics in a sensible order. They start with an introduction to marketing, and follow this with subjects such as email marketing, that are less technical and more familiar to those with lower levels of expertise. They organise the teaching of individual topics well. For example, learners study the basic aspects of email marketing such as the customer journey before they cover how to craft marketing emails, and the legislation they need to consider as part of marketing campaigns. Learners finish the course with a module on project management, which draws together much of the learning from the course.

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Reasonable progress

Tutors use their excellent subject knowledge to provide clear explanations to learners about complex marketing topics. They include useful contemporary examples and case studies to illustrate the points that they make. They explain key terminology well and can answer comprehensively learners’ queries on marketing topics. When learners say that they have not understood a topic, tutors provide further explanations.

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Reasonable progress

Most learners complete their studies. Just under a half opt to take the level 5 diploma exam, of whom the large majority pass.

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Reasonable progress

As a result of their studies, learners develop a sound knowledge of digital marketing topics such as search engine optimisation and paid social media campaigns. Employed and self-employed learners apply their new knowledge and skills well to their work. For example, they improve their websites and gain more clients.

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Reasonable progress

Tutors do not use rigorous enough assessment activities in teaching sessions, to help them gauge learners’ understanding and retention of topics. They conduct very few Monitoring visit: Anicca Digital Limited 25 and 26 June 2024 assessments and provide limited opportunities for learners to practise their practical skills. This limits the extent to which they can adapt their teaching and the extent to which learners can develop fluency and consistency.

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Reasonable progress

Leaders and managers have made adequate arrangements for safeguarding. They have established a clear set of safeguarding policies. Managers carry out a range of pre-employment checks on staff. All staff, including the designated safeguarding lead, complete suitable training. Staff provide learners with an introduction to safeguarding during their initial induction. Learners feel safe and know to whom they should report any concerns. On the rare occasions where safeguarding concerns have arisen, they have been minor, and staff have dealt with them effectively. However, managers have not yet established a sufficiently robust system for tracking these concerns and actions. Monitoring visit: Anicca Digital Limited 25 and 26 June 2024 regulates and inspects to achieve excellence in the care of children and young people, and in education and skills for learners of all ages. It regulates and inspects childcare and children’s social care, and inspects the Children and Family

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Reasonable progress

Court Advisory and Support Service (Cafcass), schools, colleges, initial teacher training, further education and skills, adult and community learning, and education and training in prisons and other secure establishments. It assesses council children’s services, and inspects services for children looked after, safeguarding and child protection.

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Reasonable progress

If you would like a copy of this document in a different format, such as large print or Braille, please telephone 0300 123 1231, or email enquiries@ofsted.gov.uk .

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Reasonable progress

You may reuse this information (not including logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit www.nationalarchives.gov.uk/doc/open-government-licence/ , write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gsi.gov.uk .

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Reasonable progress

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Reasonable progress

T: 0300 123 1231 Textphone: 0161 618 8524 E: enquiries@ofsted.gov.uk W: www.gov.uk/ofsted

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